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Online solutions for promotion success
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November 2009
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions.
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| • Hanes Wants Us All to Be "Passionately Pink" | For anyone who has ever wanted to create their own beautiful T-shirt design, Hanes provided their big chance. Through October 26, the top-selling, Michael Jordan-fronted T-shirt brand invited consumers to become "passionately pink" in the fight against breast cancer.
| | • Jones-ing for Promotional Products | This summer, Jones Soda proudly proclaimed that it was "the official soda of the road trip." To prove it, the premium soda brand teamed with Griffin Technology to reward people for sharing their most creative photos taken while traveling across North America.
| | • Muscle Milk Flexes During Fashion Week | During Mercedes-Benz Fashion Week in early September, passersby in New York were asked to pose in front a circus mirror. (You know, the kind that makes you look skinny.) Two brand ambassadors for 100-calorie Muscle Milk beverages then challenged people to make the altered image a reality by trying their product.
| | • Targeted Group Eats Up Restaurant Gift-Card Promo | Most people would associate Scotts Lawn Service with a thick, green lawn but probably not with a thick, juicy steak. However, last summer, selected Scotts customers got just that – or any other meal they wanted – when the company paired up with Restaurant.com for a gift-card promotion.
| | • October $1000 Drawing Winner | October $1000 Drawing Winner is V. Spence from Santa Monica, CA. Congratulations!
| | • Make It a Date to Remember | Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.
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